Gigli Is Evolving. Here's What That Means.

Ordinary was never the goal.

Gigli was built on the belief that a THC drink could taste like something worth talking about, that the ritual of celebrating didn't require alcohol to feel complete, and that the best nights should come with great mornings too. That belief hasn't shifted. The brand around it has grown into something sharper, bolder, and more intentional than ever before.

New look. Same Great Taste. This is the next version of Gigli, and it's been a long time coming.

And now, every Gigli is designed for the kind of night you want to have. 2mg for social. 5mg for focus. 10mg for chill nights in.  MG for every mood.

Where It All Started

Gigli was born from two worlds colliding in exactly the right way.

Kam Talebi spent years building restaurants and event venues, watching a cultural shift happen in real time. Guests were drinking less alcohol. They were looking for something that felt lighter and more aligned with how they actually wanted to feel, both in the moment and the morning after. The demand was real. The options weren't there yet.

Jared Day saw the same gap from the cannabis side. The THC beverage market was growing, but the products weren't keeping up. Seltzers with barely-there flavor. Functional drinks that tasted like something you took, not something you enjoyed. Nobody was delivering the experience of a real drink with real character.

Together, they built Gigli. THC cocktails inspired by bartender-crafted recipes people already loved, made with real juice, all-natural ingredients, and a balance of flavor and effect that felt genuinely elevated. Make a drink that belongs at any table, any celebration, any night worth remembering.

That foundation is still everything. The rebrand is what happens when you build on it properly.

Why Now

Gigli has grown. The cocktail line earned its place. The brand reached thousands of retail locations nationwide and built a following that understands exactly what Gigli stands for. And with that growth came clarity about where the brand was and where it needed to go.

The rebrand isn't a reinvention. It's a refinement. A sharpening of the visual identity, the voice, and the product lineup to match the standard Gigli has always held internally. The new look is bolder and more confident. The language is more assured. And the products themselves have been thoughtfully refreshed while staying true to the same great taste that defined Gigli’s cocktails from day one.

Now, the lineup is even more intentional. Whether you're easing into a social night, locking into creative focus, or winding down completely, there's a Gigli built for that moment. 2mg for social. 5mg for focus. 10mg for chill nights in.

New Look, Same Great Taste

The can redesign is the most visible part of what's changed, and it was a deliberate decision. The original design did its job. The new one does more. It reflects where the brand actually lives: at the intersection of great taste, elevated experience, and social energy that needs no explanation. Bold enough to stand out. Considered enough to belong anywhere.

When a Gigli can is on the table, it should look exactly like what it is. The best drink in the room.

Introducing the Gigli Punches

New to the lineup and built entirely around a flavor space the THC beverage world hadn't explored properly yet: punch.

Punch is one of those flavors that lives in collective memory. Bold, bright, juicy, and made for a crowd. Nostalgic in the best way, the kind of taste that's immediately familiar and impossible to put down. Gigli took that foundation and applied the same craft and intention that defines the rest of the portfolio.

Three flavors, each one distinct.

Fruit Punch. Classic punch flavor layered with bright tropical notes and a juicy finish that keeps delivering past the first sip. Familiar in the best way, bold in every way that matters.

Mixed Berry Punch. Sweet berries balanced against just enough tartness to keep things lively, with a clean, vibrant finish that hits every note. The kind of flavor that works in any setting without ever feeling out of place.

Melon Punch. Fresh summer melon with natural sweetness and a crisp, clean finish. Light, bright, and completely alive from the first pour to the last.

Available in multiple strengths depending on the mood:
2mg for social. 5mg for focus. 10mg for chill nights in.

All three come in a Variety 12-Pack, which is exactly the right format for a drink that was always meant to be shared. Put them out and let them do the rest.

The Seltzers, Reformulated

The Gigli Seltzers have been part of the lineup since the beginning. And while they always had a place, they weren't fully living up to the Gigli standard. The reformulation fixed that.

The THC seltzer space is crowded, and most of what's in it follows the same predictable path: light carbonation, a suggestion of fruit, and a finish that fades before you've formed an opinion about it. Gigli rebuilt the seltzers from the ground up with a different goal entirely. Real fruit flavor that leads. Bright, refreshing profiles with genuine character. A finish that's clean without being empty.

Mango Spritz. Tropical mango with light bubbles and a smooth, clean finish. Real and present, not a tropical hint hiding behind carbonation. Refreshing in a way that fits any moment without needing one.

Peach Spritz. Sun-ripened peach flavor with bright carbonation and a finish that's clean, juicy, and completely alive. Natural richness balanced against crispness, bright and considered in a way that makes any ordinary moment feel like it was planned.

Black Cherry Spritz. The boldest of the three. Deep black cherry flavor with a sparkling finish that keeps everything bright and alive. Rich enough to satisfy, light enough that a second one is always the obvious next move.

And because no two nights feel the same, neither should the experience.
2mg for social. 5mg for focus. 10mg for chill nights in.
A Gigli for every mood.

All three are available in the Seltzer Variety 12-Pack, reformulated and ready.

The Standard, Restated

Every decision made in this rebrand points back to the same place: a belief that celebration should leave you glowing. That the drink in your hand should taste as good as the night feels. That great flavor and a genuinely good feeling aren't a trade-off, they're the whole point.

The new cans. The Punches. The reformulated Seltzers. The expanded MG lineup. All of it is Gigli committing fully to the standard it was built on. Flavor first. Glow included. No compromises, no next-day regret, and nothing ordinary in sight.

2mg for social. 5mg for focus. 10mg for chill nights in.
This is how we celebrate now.