The Gigli Seltzers, Reformulated
The Gigli Seltzers are back. Not in the way things come back when they never really left, but in the way something returns when it's been genuinely rethought.
The Gigli Seltzers have always had a place in the lineup. Light, crisp, and easy to reach for. But as the brand has grown and the vision has sharpened, it became clear that the seltzers needed to grow with it. The reformulation wasn't about fixing something broken. It was about closing the gap between what the seltzers were and what they were always capable of being.
This is what they were always supposed to taste like.
Where the Idea Started
Gigli has always been about finding the flavors people love and bringing them into the THC space with the intention they deserve. The cocktails proved that a THC drink could taste like a real cocktail. The Punches proved that nostalgia and craft could exist in the same can. The seltzers were always part of that story, but somewhere in the original formulation, the flavor didn't land the way it needed to.
The THC seltzer market is crowded for a reason. It's an easy format to make and a hard one to make memorable. Most of what exists follows the same template: carbonation up front, a light fruit note somewhere in the middle, and a finish that fades before you've had time to form an opinion about it. Functional. Drinkable. But ultimately, forgettable.
So the reformulation started from scratch, not with the question of how to improve what existed, but with a clearer one: what should a Gigli seltzer actually taste like? The answer lives in the same place it always has for this brand. Real fruit flavor that leads. A finish that's clean without being empty. And a THC experience that's mellow, euphoric, and social, calibrated to match the ease and brightness of the drink itself.
The result is a seltzer built to the same standard as everything else in the lineup.
The Flavors
Three profiles. Each one distinct. All of them worth reaching for.
Tropical mango with light bubbles and a smooth, clean finish. The mango here is real and it's forward, not a hint of tropical floating somewhere behind the carbonation but an actual flavor that announces itself and follows through. Bright and refreshing in a way that feels effortless, the kind of sip that fits a Tuesday afternoon as naturally as it fits a Saturday night. Easy drinking that doesn't compromise on what it's delivering.
Sun-ripened peach flavor with bright carbonation and a finish that's clean, juicy, and completely alive. This one has warmth to it, a natural richness that makes it feel more considered than your average seltzer without ever tipping into heavy. The carbonation keeps everything lifted and crisp, and the balance between the two is exactly right. It's the kind of flavor that makes an ordinary moment feel like it was planned. Bright, refreshing, and endlessly easy to enjoy.
Bold black cherry balanced with a crisp sparkling finish. The richest of the three and the one with the most presence, deep and confident in a way that earns its place without overstaying it. The carbonation keeps everything bright and alive, so what could have been heavy stays completely refreshing. Rich enough to satisfy. Light enough that a second one sounds like the obvious next move.
A Seltzer That Actually Tastes Like Something
The goal was never to make a better version of what already exists in the THC seltzer space. It was to make something that operates by a different set of standards entirely. Flavor that shows up fully. An experience that feels good in the moment and easy the next morning. A drink that doesn't ask you to meet it halfway.
The seltzers were rebuilt with that in mind. Every profile starts with real fruit flavor that's bright, clean, and refreshing without leaning on carbonation to do the heavy lifting. The THC is thoughtfully balanced, social and mellow, the kind of effect that elevates the moment without changing the room. Light enough to reach for whenever. Flavorful enough that you'll want to.
That combination, genuine flavor paired with a genuinely good feeling, is harder to get right than it sounds. These seltzers finally got it right.
Part of Something Bigger
The reformulated seltzers don't exist in isolation. They're part of a broader evolution happening across the entire Gigli brand, a sharpening of everything the company set out to do from the beginning. Bolder flavors. Higher standards. A clearer point of view on what a THC beverage can and should be.
The seltzers have always belonged in that conversation. Now they sound like they do.
